July 2013

Facebook brought with it a lot of promise for engaging with customers in a way that marketers have never been acquainted with. We have learnt a lot since its inception in 2004 … and we are still learning. While this list is by no means...

Your website is the hub of all your digital marketing efforts. Through your website, prospects in any part of the world can have access to your brand, products and services. Its design and build must therefore be solid enough to support all of your digital...

Web analytics is an aspect of digital marketing that most experts are still somewhat unfamiliar with particularly in Nigeria and Ghana. This may be largely due to the fact that historically most of them have been unable to measure with any degree of certainty the...