My colleagues and I just returned from a rather fascinating business trip to Abidjan, Cote D’Ivoire (Ivory Coast to the uninitiated). The conference was held on the eve of the just ended African Cup of Nations, AFCON 2015 at the posh TIAMA Hotel. Yes. The Elephants...
The origins of storytelling are ancient and lost in the midst of time. Originally, there were no written languages. Storytelling was a group's way of passing along their collected knowledge and culture to the young. Stories are easy, they are magical, they allow for free imagination,...
A PPC(Pay Per Click) specialist, SEO(Search Engine Optimization) manager, & Social Media guru die, go to heaven, and are waiting to enter the pearly gates. They all want to get in first just to show how much more important their life’s work was in comparison to the others,...
It was once everyone’s first time in the digital marketing or internet industry. Never pay attention to the huge number of ridiculous acronyms that are seemingly used on a daily basis. Just take time to break them brown and learn them and in good time,...
It’s a New Year and the world of digital marketing is being reshaped more and more. From Social Media to Online Advertising, one can clearly see how much this space has changed and how it is likely to evolve over time. Search Engine Optimisation is one...
