We recently outlined reasons why ‘content is king’ and the importance of content in other areas of digital marketing. The question is how do you craft copy and content that is both compelling and engaging? It is not enough to know that content is relevant in...
Social media has become a part of the marketing communications strategy of most companies. The business community has come to understand the power of social media for customer engagement and as a means to drive brand awareness globally. Yet most haven’t realized the power that social...
Email marketing continues to be the unsung hero of digital marketing. Organisations use email marketing to launch new products, communicate vital information and even for customer service. However, many organisations are yet to realize the benefit from the various email marketing campaigns they send out in terms...
