Your website is the hub of all your digital marketing efforts. Through your website, prospects in any part of the world can have access to your brand, products and services. Its design and build must therefore be solid enough to support all of your digital marketing efforts from social media marketing to email marketing.
There are however some very common mistakes that some people make when creating their websites.
Let’s examine them and also take a look at our recommendations for dealing with them.
1. Focusing too much on ‘dazzling’ site visitors
Much as how your site looks is extremely important, some people focus on it too much to the detriment of the functionality of the website. Including too many special effects may actually work against you by distracting visitors from taking a specific action that you might want.
Fix: Make your site visually-appealing but ask yourself what you want your website to achieve and structure the design of your site around that
2. Making your site too large
A massive, multi-page site only serves to increase your site’s load time and may end up causing you to lose site visitors. Your bounce rates will go up and you may never get the chance to sell your products and services to them again.
Fix: Use small file sizes when designing your site, particularly when it comes to photos in order to reduce load time. Streamline your content and remove unnecessary information that may be bloating your site.
3. Creating poor navigation
Let’s face it, if your site is difficult to navigate, chances are your web visitors may never return again as they will find it difficult to obtain the information that they may be looking for. Hiding links behind images and making them inconspicuous only serves to irritate a site visitor whose attention span is very limited.
Fix: Create an easy way for people to find their way around your website. If possible, add a sitemap that guides people and lets them know exactly how to get what they want.
4. Burying essential information too deep
The information that customers require to act on a call-to-action is not immediately obvious and they have to hunt for it in order to make a purchase. Web surfers are impatient and as such you need to present them with a clear and easy way to get what they want.
Fix: Similar to point 1, you need to be clear on what it is you want your website to achieve and you can do that by imagining what the customer journey on your site should be. Once you know this, structure your site to guide them to that destination
The importance of an organisation’s website in today’s dynamic market place cannot be over emphasised thus avoiding these mistakes will enable you to begin creating websites that deliver results and are customer-centred.
What other mistakes do you know of that people make in web design?