10 Apr Digital Marketing terms for dummies
It was once everyone’s first time in the digital marketing or internet industry. Never pay attention to the huge number of ridiculous acronyms that are seemingly used on a daily basis. Just take time to break them brown and learn them and in good time, there will be no need for panic stations.
Here are some of the most used terms in Digital Marketing.
- ADWORDS – Also called Google adwords and it is an advertising service run by Google for businesses who want to advertise on Google and its networks.
- BLOG – A website or web page containing personal experiences, observations or opinions, having links to other sites.
- B2B (BUSINESS TO BUSINESS) – This denotes transaction(s) between businesses over the internet.
- B2C (BUSINESS TO COMMUNITY) – This denotes transaction(s) between a company and its end-users or its target audience.
- CPC (COST PER CLICK) – This is an internet advertising model used to direct traffic to websites, it is the price in which an advertiser pays a publisher when the advert is clicked on.
- CTR (CLICK THROUGH RATE) – This is the way to measure how successful an advert has been in capturing users’ interest. The higher the click-through rate, the more successful the advert has been in generating interest.
- GEO-TARGETING – This is the ability to capture a specific audience based on location. It uses IP address(es) to find individual locations and advertises ads from the nearest local content to the user.
- GOOGLE ANALYTICS – This is a free service offered by Google that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
- GOOGLE GRANTS – This is a donation program from Google that distributes free in-kind advertising to selected 501 nonprofit organizations.
- HASHTAG – This is a word or phrase preceded by a hash sign (#), It is used on social media sites such as (Twitter, google plus and facebook) to identify messages on a specific topic.
- KEYWORD – This is a word or concept of huge significance to finding content on search engines.
- PR (PAGE RANK) – This is an algorithm used by the Google web search engine to measure rank value of pages which indicates an importance of a particular page.
- RSS (REALLY SIMPLE SYNDICATION) – This is a technology that allows people to receive constantly updated content without having to revisit a website.
- SEO (SEARCH ENGINE OPTIMIZATION) – This is a concept of improving a website to enhance search engine visibility, and to ultimately help you attain a higher spot in search results.
- SMO (SOCIAL MEDIA OPTIMIZATION) – This is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
- SMS (SHORT MESSAGING SERVICE) – This is a service available on most digital mobile phones and other mobile devices, e.g. a Pocket PC, or occasionally even desktop computers, that permits the sending of short messages between mobile phones
- URL (UNIFORM RESOURCE LOCATION) – This is an internet address, used as an address for classifying where documents can be found on the Internet.
- WAP (WIRELESS APPLICATION PROTOCOL) – This is a standard that enables users to get access to information over a mobile wireless network. This information is instant and the devices used include mobile phones, pagers, smart-phones and communicators.
- WEB 2.0 – This is the second stage of development of the Internet, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social networking
- WWW (WORLD WIDE WEB) – The number one vehicle for digital marketing efforts.