Email Marketing is critical in terms of customer engagement, seasonal promotions, product launches and maintaining customer loyalty.
Being one of the oldest digital marketing tools out there, email marketing is still an efficient way to communicate your brand message directly to consumers in Ghana, Nigeria and beyond. It allows you to have regular contact with your clients, enables you to send customized messages and helps ensure that your brand and product has and maintains top-of-mind awareness.
Email Marketing is critical in terms of customer engagement, seasonal promotions, product launches and maintaining customer loyalty. In addition when it is deployed as part of a holistic digital marketing strategy, email marketing can also be a great way to generate traffic to your website. Companies in Ghana and Nigeria are fast adopting email marketing as their preferred means of engaging their client base.
As your partner we work with you to understand clearly what your long-term email marketing needs are and recommend strategies for achieving them effectively. If you’d rather just utilise this for the short-term to run a campaign in Ghana or promote an event or product in Nigeria, we would also be delighted to provide you with our email marketing services.
By gaining a thorough understanding of your business and industry we can readily advise on how frequently emails should be sent to your customers. In addition we can also advice on how long emails should be, when they should be sent in order to maximize open rates (the number of people who opened it) as well as recommend and make adjustments to the email content.
With our email marketing platform you can easily and quickly create and send stunning, customised and visually-appealing emails to any contact list that you create. You can add attachments such as a company brochure or a printable invitation to an event you want them to attend. The possibilities are truly endless with our email marketing technologies.
How many people opened your email? What time did they open it? Did they forward it to anyone? Did they click on the link in the email? By gaining insight into key metrics such as open rate, click-through-rate (CTR) as well as bounce rate we can further optimise our email marketing efforts for maximum engagement & conversion.
Schedule campaigns to go out later in the day or later in the year with our email marketing platform. Why not send that important client of yours a surprise email on their birthday. No need to remember the date, just enter it into our email marketing system and we will take care of it. Send automated season greetings, birthday wishes and reports to customers in Ghana, Nigeria or anywhere else for that matter.