Our online marketing services fall into two broad categories: PPC Advertising & Display Advertising.
Your customers are constantly searching for products and services using various search engines such as Google, Yahoo! and Bing. How do you ensure that you have their attention when search results are returned? One of the ways of doing this is through Pay-Per-Click (PPC) advertising. Ads created using PPC are ads that show up next to results that are returned from doing searches in any of these search engines.
By creating targeted ads with PPC and then relating those ads with the words or phrases that people are likely to type when searching for your business or product, you can be sure that your brand will get the much needed visibility that it deserves when search results are returned.
PPC is one of the most effective ways to drive online traffic to your website and mobile website and is increasingly being adopted as the prefered means of online marketing in Ghana and Nigeria. A properly run PPC campaign will not only contribute to revenue but will ensure your brand out-ranks competitors in search engines.
We specialise in optimizing and building PPC campaigns that drive the right consumer traffic to our clients’ website and mobile website. Because we work closely with you to understand your company goals, we utilise PPC to create the perfect fit for your business. Your campaign will be focused locally, nationally, and internationally, for a customised and unique blend that is right for you. We choose where and how to present your ads so that they are relevant, targeted and profitable for your business in Ghana, Nigeria and beyond.
- Strategy Development: Identify how PPC can benefit your brand and determine the revenue potential and ROI targets that are feasible.
- Bid Management & Optimisation: Get the best PPC placement across search engines and obtain a ROI that is right for your company. We carefully monitor bids across engines and adjust as necessary to maintain your desired ROI.
- International Search Marketing: Leverage your brand effectively into the international market.
- Keyword Expansion & List Building: We do the in-depth research to generate and optimize an ongoing keyword list that is most impactful in driving relevant traffic and sales for your brand or product.
- Ad Creation with A/B Testing: Create and implement effective ads with PPC. Test and determine which ads generate the highest click through rate, conversion rate, and drive the most relevant traffic to the site.
In addition to PPC we also offer Display Advertising as part of our online marketing services. Display ads are ads shown on websites based on a specific theme of keywords that are matched to the hosting website’s topic. They can be text, image, and video ads.
Display Advertising is most effective when targeted correctly and combined with a strategic PPC execution. Creative should be engaging with a call-to-action while also complementing other marketing and communications initiatives. This form of online marketing visually represents your brand to consumers and provides greater market reach and brand visibility.
However, generating engagement and conversion is a science that requires more than a beautiful picture. 3rdFloor Limited creates and delivers effective, measurable, and relevant display advertising no matter your online marketing needs.
- Online Marketing Strategy and Planning: Determination of display strategy, budget, negotiation, and placement with a constant eye towards the ROI target that you need.
- Display Campaign Management: Ensure display campaigns stay in sync with best practices in the online marketing industry and continue to drive results.
- Ad Optimisation with A/B Testing: Ensure that ads displayed are as effective as possible to increase results.
- Landing Page Testing, Selection, & Optimisation: Increase traffic through selecting the right landing page for the product and target customer.
- Continuous Improvements : Identify opportunities to continually improve online marketing results through timely reports that provide relevant analysis of display advertising impact and effectiveness.