Social Media Marketing
Social Media and Social Marketing have become an important part of most internet marketing campaigns.
Social Media and Social Marketing have become an important part of most internet marketing campaigns. Their popularity has grown considerably over the past five years in West Africa, particularly in Ghana and Nigeria, creating a huge marketing opportunity for those who take advantage of this new form of advertising. For those who understand social media, it can be a powerful tool for both gaining and retaining clients.
Online communities such as Facebook, Twitter, Google+ and Pinterest have redefined marketers’ customer engagement strategy. Never in the history of business have organisations been given such invaluable insights into consumer behaviour and interests all through the power of social media. These insights equip marketers to make data-driven and research-backed business decisions and ultimately generate greater revenue for their businesses.
Through our cutting edge technologies we are able to monitor your brand’s online reputation by mining social signals and converting them into actionable insights. Take control of your brand image online as you discover the who, what, when, where and why of online conversations surrounding your brand. Not only do you get to understand what is being said about your brand through our social media marketing efforts but you are also able to ascertain the sentiments behind these conversations and compare them to what is being said about your competitors.
Find out what content your audience finds engaging? Who are the ones driving conversations about your brand in social media? Where are these conversations taking place? In Accra? In Johannesburg? In Sunyani? In Australia? Wherever they are and whoever they are, with our proprietary social media monitoring platform all this information is right at your fingertips.
How many mentions has your brand gotten across your various social media assets? What are the demographics of these mentions? Which stories are trending online? What is being said about your brand and competitor brands in your country?
What is being said about your brand in the social media arena? Is most of it positive? Negative? Where are these sentiments coming from? Takoradi or Kumasi? Who are the ones expressing these sentiments? Are they influencers? Do they have significant 'online clout'? What are the general sentiments around your new product? What are the sentiments around competitor brand?
Schedule messages to go out on Facebook, Twitter and all your other social profiles. Why not time this to publish simultaneously with a product launch or communications campaign? No need to log into multiple accounts. We can handle all of this from one dashboard.
By understanding what is being said about your brand we can recommend social media PR campaigns to give your brand a facelift, enhance customer engagement and brand awareness or just to take the attention away from your competitors’ newly launched product. We provide strategy consulting to enable you integrate this with your other offline executions as well.