June 3, 2019

Cussons Baby Moments Competition

Cussons Baby Moments is a baby fun photo contest that has been running for two years, highlighting the importance of family bonding through capturing and sharing precious memories.


Sign-ups sky-rocketed to 2,500 sign-ups(compared to the expected figure which was 770) while cost per conversion went from $4.23 at the start to $1.71. Also, The Cussons Baby Nigeria Facebook page grew by 40,000 new followers with an extra 31,000 added subsequently with post reach at 699,000 (this eventually went to 2.8Million by the next edition.) Instagram following grew from 0-3006 (This eventually grew to about 16,000)

Task

Significantly increase awareness and sign-ups for this competition without spending much.

  • Strategy

    CPC

  • Design

    UI/UX Design, Art Direction

  • Client

    PZ Cussons

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