PZ Cussons, Fast Moving Consumer Goods (FMCG)
We’d like to significantly increase awareness and sign-ups for this competition without spending much.
Reduce cost per conversion and increase ROI
Sign-ups sky-rocketed to 2,500 sign-ups(compared to the expected figure which was 770) while cost per conversion went from $4.23 at the start to $1.71. Also, The Cussons Baby Nigeria Facebook page grew by 40,000 new followers with an extra 31,000 added subsequently with post reach at 699,000 (this eventually went to 2.8Million by the next edition.) Instagram following grew from 0-3006 (This eventually grew to about 16,000)