There are many social media statistics you can track, but it’s important to track the data specific to your business’s use of social media.
Track the right metrics for your community and you’ll better understand how and when to share information, as well as what type of content drives the most traffic to your website.
In this article, you’ll learn how to track and measure 3 important social media metrics to help you improve your social media marketing.
1. Determine the Best Times to Post Updates on Twitter and Facebook
Tweets get buried quickly. Knowing when your followers are online plays a crucial part in your tweet’s visibility and success.
Tweoid is a tool that looks at the recent tweets of your followers and provides you with analytics and data that show when your followers are the most active.
Facebook Insights offers a simple way to find out when your fans are most likely to be active on Facebook.
To find the best hours to share updates on your Facebook page, pull up the Insights dashboard, click on the Posts tab, and choose “When Your Fans Are Online.”
2. Measure the Click-through Rate
If you’re active on social media, you’re likely to share a lot of content from your blog, website, YouTube channel or other media platforms.
When you share a link to your various platforms, your goal is to have people click on your link. The click-through rate (CTR) your links receive is most likely your primary metric for measuring success.
To measure your CTR, you need a URL shortener to track clicks.
Bitly is a free URL shortener with a set of tools to create shortened links, share your links and measure the CTR on your links.
You can shorten links from within the Bitly dashboard or use an extension for Firefox or Chrome to automatically shorten and share links straight from your browser.
After you’ve shortened a link with Bitly, click on it from the library at any time to get detailed information on its CTR, click sources, geographic distribution of clicks and more.
3. Compare Lead Sources and Conversion Rates
Most brands use more than one social media platform to drive traffic to their websites and generate new leads.
Although each platform has its place in your strategy, you’ll want to find out which platform generates the best ROI so you can put more effort into your marketing on that platform.
Google Analytics can help you track the leads and conversions from each social network. It provides detailed information on your major traffic sources among other things.
You can track many metrics on social media, but the metrics you choose to measure should reflect your business goals.
We recommend tracking these social media metrics because they give you the information you need to better market your business and products.
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